Born and raised in New York City, Arianne Cesar, owner of Childcare Provider Services – an “umbrella” company with several different entities all designed to provide assistance for owners of childcare facilities – grew up in the childcare industry. Her mother, Cheryl Brown, owned a successful daycare in Brooklyn that Cesar took over after graduating from college in 2007. Ten years later, she moved to Florida and continued her quest to develop an “ecosystem” that childcare business owners could use to elevate their businesses to the next level.
“I originally moved to Florida to be closer to family,” Cesar said. “I lived in Clermont for a couple months before settling in Winter Garden – an area I absolutely love. For the first year in Florida, I continued to run the daycare facility in Brooklyn on a remote basis. A year prior is when I established Childcare Provider Services. When we closed the business in New York, I was 100% focused on my business.”
The ecosystem of resources that Cesar has created consists of consulting and staffing services, furnishings, as well as an online course around childcare ownership. Cesar even provides business owners with advice related to the actual real estate required to successfully operate a childcare facility.
“The idea was to create a ‘one stop shop’ for business owners in this industry,” Cesar said. “Growing up in this business, I have a tremendous amount of experience that I want to share with others.”
Cesar continued, “When it comes to staffing, we do the heavy lifting to allow childcare center owners to focus on what they do best. We’ll post jobs, screen resumes and present the owners with a pool of qualified candidates. Our candidates usually find us through ads, job postings or through college career centers.”
It’s well known that the turnover rate in the childcare setting is extremely high. According to Cesar, it’s imperative that business owners take the extra time up front to ensure they’re hiring the right people.
“You want people that really want the job,” she said. “Some people – especially nowadays – are doing job interviews just to fulfill their unemployment duties. With our experience and screening process, we’re able to find the right people.”
By running ads, doing live streaming and posting videos to YouTube, Cesar is generating exposure and creating a reputation as an expert in the field of childcare. Her ‘Childcare Business Mastery’ online course – a six week self-paced course complete with live group coaching – is allowing her to reach even more business owners in need of support.
As Cesar shared, her motivation to grow her business comes from a place of true passion and a desire to help other business owners succeed. “Since leaving the actual childcare business myself, I’ve been able to give my expertise to others to help them on their journeys. I want to help them create sustainable businesses and to help them understand enrollment, staffing, marketing and more. Ultimately, we want to be the go-to source for anything related to childcare.”
Looking ahead, Cesar’s long-term goal is to create a platform that’s accessible to all childcare owners. She wants Childcare Provider Services and Childcare Professional Staffing – the staffing and consulting arm of her business – to become a household name among childcare facility owners.
What advice does Cesar have for aspiring entrepreneurs? “This might not be what everyone wants to hear, but I’m religious and there hasn’t been one time that I didn’t jump out where God didn’t stretch out to me,” she said. “I was so scared to move to Florida, but this is where I met my soulmate. Every time I’ve taken a leap of faith, God has been there for me.”
Cesar added, “Also, it’s important to understand that, despite thinking you have it all planned out, things have a way of navigating you in different directions. You need to be flexible and always be willing to learn. I’m always reading new books, doings courses, workshops and other things to remain competitive in my niche. Lastly, learn from others and have a strategy of how you’re going to succeed.”