Barbara Herrington

Winter Haven, Florida

All About Aging, LLC
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Barbara Herrington, founder of All About Aging, LLC, a geriatric care management company, seems to have been a born entrepreneur.

"My undergrad degree is in early childhood education, but I don't know why anyone didn't encourage me to do business," she said. "As a child, I had a successful business selling Christmas cards for several years and in my 20s, I started an infant swim business. I followed some other business pursuits on the side but I was always interested in Alzheimer's. After a personal experience caring for my mother with Alzheimer's, I went back to school for my Master's Degree in Gerontology because I loved helping people understand what was happening to their loved

All About Aging, LLC now has a variety of care managers on staff, including a gerontologist, a social worker and a nurse. Its specialty is working with people undergoing cognitive changes.

"It’s a niche business," Herrington explained. "We listen to the problems the family is having and help find solutions that bring peace to the situation. Oftentimes it's that the adult child is worried their parent isn't getting the care or services they need or the older person is declining or experiencing physical or cognitive issues."

All About Aging, LLC offers a range of assistance levels. "Sometimes we are briefly involved and sometimes we are heavily involved," she said. "We can keep doctors informed and accompany clients to every doctor's appointment to make sure they're getting what they need wherever they're living."

Herrington's advice to aspiring entrepreneurs is to focus on education and relationships. "Get the right education and certifications," she said. "I am a member of the Aging Life Care Association and a certified care manager. That adds a lot to our credibility and is a good way to stand out in the community. Develop relationships in the community. People need to know who you are and what you stand for so they can trust that referring to you will be a benefit to their clients."


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