"I just got tired of the corporate world," said Beverly Spinney, founder and owner of Mind Body Soul, a holistic wellness center offering Massage Therapy, Reiki, Nalu Therapy, Physiotherapy, Yoga, Meditation, Skin Care, Health & Life Coaching, Hypnosis,, Essential Oils and many other services. "It wasn't serving me well. I could no longer get behind some of the corporate decisions. It was affecting my mental and physical health. I had to get out of that world."
Prior to opening Mind Body Soul in December of 2016, Spinney worked in corporate information technology since 1981. She spent time with Safeco Insurance, Nordstrom and a manufacturing company under Conagra Brands before serving in upper management for a large federal defense contractor. When she saw the small historic building for sale on Canal Street, just west of the Historic Canal Street District, she knew it would be a great location for something.
"When I bought the place, I wasn't entirely sure what I wanted to do with it," Spinney said. "Not long after I bought it, I had healers coming to me when they found out I purchased the property. I'm a big believer in the law of attraction and that's what was happening. The idea to start a holistic wellness center fit with my personal experience of dealing with back and neck issues my whole life and it fit with my passion of helping others."
The Saturday before opening her business, Spinney held a grand opening. She worked on advertising a month in advance for that event. The turnout was incredible and despite a few challenges along the way, business has steadily increased as Mind Body Soul has positioned itself as a sanctuary of calming energy and rejuvenation.
"This is the first business I've owned," she said. "I've learned a lot about running a business since we opened our doors. I spent a lot of money on print advertising that didn't work. Through trial and error, I'm now finding out what does work. Social Media and Google Ads are great. I wish I would have talked to some experts before I started. I'm also learning that it's all about building relationships. When customers get to know me and the providers personally and start to trust us, they're more apt to come in for service."
Spinney really enjoys seeing happy customers. She loves to see their progress as they undergo treatment. On a personal level, Spinney has suffered a lot of physical pain and knows what it's like to receive holistic forms of therapy. Looking ahead, her goal is to make a profit, to keep the business alive and well, but also to help as many people as possible. A long-term vision is to possibly create a franchise.
What advice does Spinney have for people thinking about leaving their day job to pursue small business ownership? "Just do it," she says. "Don't wait. I wish I hadn't waited as long as I did. Waiting, and staying in that day job you dislike, takes its toll on you physically and emotionally. Take a leap of faith and go for it!"