Ben Homan

Clermont, Florida

Skillful Antics
Personal LinkedIn Profile

Inside Look at the Cost of SEO

I think by now we all know what SEO (search engine optimization) is and understand its importance. However, we have recently seen a shift away from cheap third-party blog articles and basic keyword-optimization strategies to a more organized structure and complementary approach to SEO & online marketing.

How Much Does SEO Cost?

This leaves us with a question: what is the cost of quality, comprehensive SEO services? Thanks to HubSpot's interview of 750 SEO agencies, we now have a better idea. Their findings show that the majority of agencies charge between $2,500 – $5,000 per month for retainer services. Quite a chunk of change.

What Is Included With A SEO Retainer?

What exactly would I expect to get with a monthly retainer? Fair question. Because you want a company to price fairly and not take shortcuts with your campaign, you’ll probably be looking for these services:

- Website Speed Optimization
- Content Creation
- Social Media Marketing
- Email Marketing
- On & Off-Page SEO
- Security & Monitoring
- Website Updates

Why So Expensive?

Let’s consider that the hourly rate for a creative agency is between $75-$175/hour. And while spending $175/hour may sound fun, it’s not necessary considering the majority of firms outsource up to 20% of work spent on SEO tasks. At Skillful Antics, we do not have to cushion the budget and charge exorbitant fees to cover third party rates. Our designer, developer, and online marketers are in-house!

If you now take a moment to consider that an average firm charges between $75-$175/hour, how much time are you getting from your online marketing partner charging less than $400/month?

Wake Up, Business Owners

Yes... there are plenty of cheap SEO options out there. Just run a Google search and you’ll find plenty. But it’s time to start asking yourself: what exactly do I think I’m getting for $99/month? I’ll tell you – not much. You are getting black hat link spamming techniques, falling victim to con artists and scammers.

Don’t fall into the tempting trap of wasting your money on cheap SEO services, or thinking just the opposite, “The more I spend, the better.”

If you think you might need a budget-conscious but comprehensive online marketing plan, contact us today and we’ll audit your homepage at no cost to you and give you an idea of what it will take.
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