Christian Arriola

Orlando, Florida

Vidi Global
Personal LinkedIn Profile

What is your company description and what makes your company unique?

Vidi Global is a creative firm that brings brand strategy and design thinking to industry leaders and forward-thinking institutions. Our firm focuses creativity primarily on propelling innovation and culture advancement rather than marketing/advertising.

How did you get into entrepreneurship?

My passion has always been in connecting people and ideas towards the bigger pictures of life and community. While attending the University of Central Florida, I was more focused on building business and creating community platforms rather than my education itself. I’ve always thought that corporations and the standard of business culture is constantly being outpaced by the desires and ambitions of a increasingly aware society - thus, I’ve always found it difficult to envision myself working for an existing company rather than creating what companies of the future look like. Traveling to different countries in Asia, namely Japan, really opened my eyes to how great America is but more importantly, how much greater it needed to be. Entrepreneurship, to me, is a responsibility being a first-generation Asian American. Not just to bring more opportunity and inspiration to those of my descent, but to bring more diversity and perspective to the evolving American society.

Why do you do what you do?

Coming from NYC and growing up in Orlando has granted me perspective that I cherish. There are places in the world with so much potential but need the right ingredients of people to be dedicated to the culture of the region. Everything I am passionate about is really rooted from cultural value and the ways in which that value is imbued into our human experiences. In Orlando, creativity is overly tied to advertising but hardly associated with culture and innovation. I want to be a part of establishing that foundation here in Orlando - to give talented creative people a reason to stay or come here to do meaningful work.

What tools, resources or books have you used to start and/or grow your business?

A number of branding and business strategy books. A number of other entrepreneurs who I connect with. Different educational sources.

Why did you choose to locate your business in Florida?

Orlando, Florida needs more entrepreneurs in general but more specifically, it needs entrepreneurs who are committed to the growth and culture of the city.

What advice do you have for other entrepreneurs?

Life is not long enough and it’s hard, no matter what path you take. You might as well make it worthwhile doing something you find meaningful and fulfilling. Appreciate every minute of it.

How can other entrepreneurs help you?

Inspiration and genuine connection. Far too often I find entrepreneurs get busy trying to justify their worth, prove their value, or at worst, keep the doors closed and exclusive - but we’re all really on the same team in Orlando. We’re nowhere near the metropolis we can be. Candidly, the only way up is together. There’s not enough healthy collaboration here and everyone seems to want to own the narrative of the city instead of build it together.


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