Learn about Florida Entrepreneur Cyndi and Ed Goldberg:
Cyndi and Ed Goldberg are the founders of The Grab Bar People, a company that installs grab bars to keep people from slipping and falling. The Goldbergs are experienced small business owners who took their company from Virginia to Florida and are passionate about creating safer environments in potential home hazard zones.
"My husband and I have always been client and community centered in our entrepreneurial vocations," Cyndi Goldberg said. "We published and owned advertising magazines that promoted shopping local first and that's what started our interest in grab bars. Since moving to Florida, it seemed like a perfect fit to concentrate exclusively on helping people keep their independence and feel secure when healing from any type of injury."
Traditionally grab bars are installed in wet areas. The company always installs two for ADA compliance. They can be installed in showers, tubs, around toilets, laundry rooms, mud rooms and pool areas.
"As seniors we understand vulnerability," Goldberg explained. "It just makes so much sense and I believe everyone will benefit from having grab bars no matter what age you are. Life happens and if you are in a situation, either temporary or permanent, grab bars help you help yourself. Plus they are functional and attractive."
Goldberg's advice for aspiring entrepreneurs is to believe in what you are doing, prepare, and make sure you are properly capitalized. "There needs to be a market for what you are creating," she said. "It's not 'build it and they will come' without a foundation, constant focus and goals."
PLEASE MENTION YOU READ MY STORY ON FLVEC.COM WHEN YOU CALL, VISIT OR MESSAGE ME. THANKS!