David Royale

Sarasota, Florida

AAA Paradise Talent
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David Royale, owner of AAA Paradise Talent, a mobile DJ, Karaoke and Sing-A-Long service, started his career in the seventies working as a disk jockey in several Chicago nightclubs. Eventually, Royale landed a spot on the radio and became the Program Director of the hottest station in town. He went on to be recognized as the fifth highest rated radio announcer during the afternoon drive time, beating out ABC and CBS. Not long after Royale started his radio career, his dad had a heart attack. As a result, his mom and dad decided to move to Sarasota to be in a warmer climate. Two years later, his dad had another heart attack. This time, Royale made the decision to move south.

"After my dad's second heart attack, my mother was pretty frantic," he said. "It was time for me to move to be closer to my parents. I moved down to Sarasota around 1978. That's also around the time I started my business. I provided the same services I do today, but back then it was called Paradise Entertainment."

Not long after Royale moved to Sarasota, he relocated to Ft. Lauderdale. Drawing on his radio experience and his time spent working as a professional stagehand, Royale continued to build the business and developed a solid reputation as one of the premier DJs along Florida's east coast. Royale's reputation for quality entertainment earned him several opportunities including Director of Entertainment for the "Meet Me Downtown Festival" in Boca Raton from 1981 through 2006 and Director of Sound and Music for the Ft. Lauderdale Air & Sea Show every May between 2000 and 2007. In additional to festivals, Royale grew his business by supplying DJ and karaoke shows to lounges, weddings, hotels, private parties, restaurants and conventions. In 2014, Royale moved back to Sarasota to live in his family's home and be nearer to what family he has left.

"When I moved from Ft. Lauderdale back to Sarasota, I pretty much had to start over," he said. "It certainly was a challenge. Nevertheless, what I'm doing now is head and shoulders above what I did even five years ago. When I worked at many concerts for KISS and other musical groups in Palm Beach, I saw a really cool lighting effect and went out and bought it. I also recently purchased the latest State-of- the- Art JBL 4000-Watt Sound System on the market. Between the sound system and my elaborate and festive light show, I've had many catering companies tell me that my Lighting System is about the most elaborate and Festive Light Show in town."

As someone who once worked as a stand-in for Paul Newman, which by the way is one of his favorite memories, has a degree from the University of Illinois and performed the clarinet on stage with Bob Hope as a 12 year old, Royale has experienced more than most. Despite his many accomplishments and unique opportunities, Royale is still drawn to the thrill and adrenaline rush that comes from getting a crowd to dance.

"When you get to the point where you know instinctively how to make people dance, you know you're doing something right," he said. "Based on the crowd and the age, you get a sense for what's going to make them move. When you play good music and you hold the dance floor for some time, it's a rush."

Looking ahead, Royale is focused on continuing to deliver quality music, exceptional service and providing party-goers with an experience they won't forget.

What advice does Royale have for aspiring entrepreneurs, especially those looking to start a DJ service? "If you want to be a good DJ, it really helps to have a background in music," he said. "It really comes down to offering a great product and not being dishonest with people. Also, be prepared to put everything into it."


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