Dr. Sandra Palmer

Miramar, Florida

Above or Beyond Inc.
Personal LinkedIn Profile

What is your company description and what makes your company unique?

Above or Beyond is a management consulting firm. We help organizations and individuals achieve success through our quantum transformation solutions. As transformation specialists we do: Keynote and Motivational Speaking; Management Consulting; Executive Recruiting; Psychometric Assessments; Strategic Retreats and other interventions; Staff Surveys; Bespoke Workshops/Seminars; Individual Consulting. We are US trained with a Caribbean flair with academic and industry experience. We take you Above where you are currently or Beyond your wildest dreams.

How did you get into entrepreneurship?

I was becoming more and more uncomfortable in my job. I was not content. I worked hard, earned fairly good money and could pay for my studies and vacation at the best spots but professionally I was not fulfilled. My career path seemed blocked, as every opportunity that came up was always filled by someone else. It was during the Productivity Workshop, the final session in the MBA program at Nova Southeastern University, that it hit me that I did not want to spend anymore time doing something I didn’t want to do. I seriously started thinking about establishing a business and established my first company SSP APTEC, within two months.

Why do you do what you do?

Having taught at the graduate level for over 15 years, I realized that I had a special gift to connect with people. My reason for doing what I do is to help individuals and organizations become a better version of who they are. I truly want to make a difference in the lives of all the persons I interact with and have the privilege to serve. I strongly believe we can change the world one mind at a time.

What tools, resources or books have you used to start and/or grow your business?

Byrne, Rhonda: The Secret
Canfield, Jack: Success Principles
Carson, Ben: Think Big
Clason, George S.: The Richest Man in Babylon
Covey, Stephen: The 7 habits of Highly Effective People
Hill, Napoleon: Think and Grow Rich
Kiyosaki, Robert: Rich Dad, Poor Dad
Johnson, Spencer: Who Moved My Cheese
Thompson, Herbert: Rural Gumption
Robbins, Anthony: Awaken the Giant Within
and my own story: On Seraph Wings: Memoirs of a Country Girl

Why did you choose to locate your business in Florida?

While pursuing my Doctorate at NSU, I travelled to Florida quite often for classes and seminars. As I became more familiar with the area I found it was quite similar to Jamaica. I chose to locate my business here in Florida because of the climate, the diverse population, the growing economy and of course the proximity to Jamaica.

What advice do you have for other entrepreneurs?

Sometimes we are discouraged by family and friends not to pursue our goals. This doesn't mean that they are against us, oftentimes they want to protect you. My advice would be to take risks, believe in yourself, don't give up on your dream. Don't let anybody tell you that what you are thinking and dreaming cannot happen.

How can other entrepreneurs help you?

Sharing their successes as well as failures. I can learn from both. Helping me make new connections so I can add value in the Florida market.


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