Erin Cigich, CEO of Clickbooth, joined the company as its tenth employee in an entry level sales position at the beginning of the 2007 recession.
“I moved from entry level sales to leading one portion of the sales team and then both,” she said. “While I was President of Clickbooth, one of our best growth strategies was to bring on a CTO to build out our own technology. We experienced such great growth and had such a solid business model that we started looking for the next step.”
Clickbooth now boasts 60 employees and was recently purchased by a private equity company.
“We have a reputation for being focused on long term customer relationships,” Cigich explained. “Because of that, we are willing to invest in things our competition doesn’t invest in, like our proprietary technology to make our clients’ lives easier. We also invest heavily in compliance to make sure we’re always at the forefront of industry best practices.”
Cigich recommends aspiring entrepreneurs read Jim Collins’ book Great by Choice.
“The most important thing is to really listen to your customer,” she said. “Figure out what need you’re trying to solve. Be really good at that on an individual touch point, and then scale it. Get a couple customers really happy and grow it from there. Customer feedback is so important at every stage of business.”