Jamie Clemens, (co-founder) along with his wife Natalya (co-founder) of Loud Life Productions, loves when he can facilitate the self discovery of a client's message. "People are sometimes skeptical at first, but as we go through the framework to identify their message, they start to get really excited and that excites me too," he said. After they identify their client's message, Jamie and his team turn that message into an Ultra Hi-Definition 4K quality video that captures the story behind the brand.
Before January 2016, when Clemens and his wife officially launched Loud Life Productions, he worked as a contractor for a company called Date Night Comedy. They traveled all over the country and created 'date nights' by contracting with their team of stand-up comedians. Clemens explained, "We primarily held our date nights in churches. As the creative and live producer, I would create all the digital content and curate the live events with different comedians. I did the marketing collateral for those churches to promote the event. I also helped with run-throughs with the technical team. I did that for about six months. During that time, my wife and I talked about legitimizing what we were doing. Our specific expertise was video, so we decided to move forward with creating our video production company. We were living in West Palm Beach at the time and we just had our first son. In order to make things work, financially speaking, we decided to sell our house and relocate to Lakeland. We heard from a friend about the low cost of living and all the entrepreneurial activity in the area."
Loud Life Productions operates out of Catapult, a beautiful co-working space in Lakeland full of other bright young entrepreneurs. Clemens and his team believe in having fun and making their clients feel at ease. They also believe in the importance of getting your customers to connect with your brand. Clemens explained, "People don't buy the best services and products. For example, I use Apple computers. They're not the best computer on the market, but no one camps outside of Dell to get their newest model. Brand loyalty is created through empathy and trust. We follow a particular brand because we trust that brand to be part of our journey. Look at Patagonia. They make their customers feel like they're the ultimate explorer. Patagonia helps them look awesome and feel awesome."
Like most entrepreneurs, the Clemens’ have experienced their share of challenges. "One of the biggest challenges as an entrepreneur is that you have to do everything and also do it very well," Clemens said. "Big companies have specific departments with department heads, assistants, assistants for the assistants. The chart goes deep. My needs are just a big, but they can leverage those resources. I don't have the ability to do that. Getting clients is still a challenge, but I'm learning how to put them at ease by presenting them with a unique solution that addresses their problems. I'm also learning how to, in a tactful way, tell my clients that their idea might not be a good one. The customer is not always right. It's our job to steer them in the right direction."
Clemens offers up some great advice for aspiring entrepreneurs. "Don't rush it," he said. "It's dangerous to think that your parachute will open if you just jump into your dreams. We're all dreamers and optimists but it's important to think through your launch and to spend time with people doing what you're doing. Also, it's important to understand that the easiest form of communication is talking about what you do. The highest form of communications is WHY you do what you do." Clemens also recommends reading Friction: Passion Brands in the Age of Disruption by Jeff Rosenblum, Building a StoryBrand by Donald Miller and Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek.