Jim and Wendy Howard

New Port Richey, Florida

Trinity Security Allies

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Learn about Florida Entrepreneur Jim and Wendy Howard:

Originally from Glen Rose, TX, Jim Howard, Owner of Trinity Security Allies, has a story that reads a bit like a movie script. Through highs and lows and plenty of adventures in-between, Howard, and his wife Wendy, were led to an opportunity to serve and utilize their years of experience to save lives. Howard shared his story, future goals and offered some great advice for aspiring entrepreneurs.

“God called me and I followed, “Jim Howard, owner of Trinity Security Allies, said about why he started the business with his wife Wendy in October 2015. “He’s blessed me and my family. I’m doing what I love by protecting others. Life has really come full circle for me.”

To back things up a bit, Howard, at a young age, experienced a situation he now trains others to anticipate, deal with or possibly prevent from even happening. His father, who had a history of domestic violence, killed the church deacon who provided Howard and his mom a safe place to live. Despite living through this unimaginable experience, he pressed on until a second traumatic experience set the stage for his move into law enforcement and eventually as a small business owner in the world of security, threat mitigation and active shooter training.

“It was shortly after I graduated from high school,” Howard said. “I was living in Pensacola, FL, at the time. I was on my way to pick up my girlfriend for a picnic when, after stopping at a convenience store, this guy gets in my car as I’m backing up. He said he was going to kill me if I didn’t follow his instructions. I ended up dropping him off at a strip mall and proceeded to call the cops. Unfortunately, they didn’t take it seriously and assumed it was just a drug deal gone bad.”

Howard continued, “A couple days later, I see the guy on a street corner. I called the Sheriff’s office and when the deputy arrived, he told me to get in the car because they needed someone to ID the suspect. After stopping the bus the suspect got on, the deputy and I boarded the bus and I pointed him out. The whole time my heart was beating through my chest. I had so much adrenaline pumping. I knew right then and there that’s what I wanted to do. Unfortunately, I wasn’t old enough at the time to join the force. That’s when I decided to join the Air Force instead.”

Howard spent a few years doing security work for the Air Force before realizing it wasn’t the right fit. He moved to Norfolk, where his parents lived at the time, and took a position with the Norfolk Police Department. Howard spent the next 26 years serving in a variety of capacities including, Vice and Narcotics Investigator, Crisis Negotiation Trainer and Supervisor, Y2K Compliant Project Manager and Patrol Sergeant.

After retiring in 2001, Howard did some contract work for the World Bank in Washington D.C. before accepting a position with a public safety software company in Pinellas County. After four years, he found his way back into law enforcement as a detective for the Belleair Police Department. During this time, he started working with churches as a safety consultant, teaching them how not to be ‘soft targets’. According to Howard, by 2015, the side business had reached a level that required him to make a decision.

“My wife said, ‘make up your mind and pick something to focus on’,” he said. “After everything that happened to me as a kid, I was now in a position to educate and help others prevent violence. We structured the business as a non-profit ministry. We do our work to expand the kingdom of God.”

Howard continued, “A lot of similar companies that provide security services for businesses, see church safety as a side note. For us, it’s our main focus. Wendy serves as the Event Coordinator and deals with communications between our churches. I’m responsible for the training. Our work has taken us all across the United States. We’ve done trainings in Iowa, Illinois, Texas, South and North Carolina, Georgia and all over Florida.”

Howard shared that the business has grown through a combination of social media marketing and word-of-mouth referrals. Polk County is a big supporter and ‘snow birds’ that come down to Florida for the winter often encourage their hometown churches to connect with Howard.

Looking ahead, Howard is focused on expanding his physical presence and also on putting more of their training online. To that end, he and Wendy are looking at different packages to make their content available to churches that can’t afford to hire them for in-person training.

What advice does Howard have for aspiring entrepreneurs? “People often look at what they call a niche to make money,” he said. “However, whatever you do has to come from the heart. It has to be a mission and not just a way to make money. If not, you’ll eventually get bored of it and lose focus. Also, make sure you’re not killing yourself. You have to be committed, but it’s also important to take care of yourself. In reality, I can work on this business 24/7. However, it’s important that I enjoy life too and spend time with family and friends.”

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