Joshua Sitta

Lakeland, Florida

Sittadel
Personal LinkedIn Profile
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What is your company description and what makes your company unique?

Sittadel is a cybersecurity company that provides enterprise-grade security at a budget small businesses can appreciate. We provide top tier email security, network security, MDR (which is like advanced antivirus), and 24x7x365 incident response.

What are you doing about your business's cybersecurity today? Let's make the answer to that question easy for you.

How did you get into entrepreneurship?

Prior to starting Sittadel, I worked for a $35 bn bank as the Director of Cybersecurity Architecture. During my tenure, I defended hundreds of thousands of small business bank accounts from cyber criminals all over the world, including Russia, China, and North Korea. While we enjoyed a perfect score - blocking thousands of attacks without observing any data breaches - the businesses we supported were not so lucky. In some cases, we would even see our attackers target our customers by reusing the new cyber-attacks they created for us - but our customers did not have the multi-million dollar cybersecurity program to save the day. And when we looked for existing small business cybersecurity solutions to recommend to our customers, everything came up short. I set out to change that.

Why do you do what you do?

The stakes are much higher at small businesses - if a small business is compromised, it bleeds over into the personal lives of everyone who relies on that organization. That's the owners, the employees, and even the customers who rely on that product or service. Growing up, we all dream of different ways to make the world a better place, and protecting businesses is how I do it.

What tools, resources or books have you used to start and/or grow your business?

We have heavily leveraged Catapult, an incubator in our home town, taking full advantage of the resources offered. We regularly attend presentations from folks who have "made it," with topics ranging from sales strategies to marketing and more. A few books in our recent memory are Traction, Outlier, and Remarkable!.

Why did you choose to locate your business in Florida?

This is my community!

What advice do you have for other entrepreneurs?

Planning is important and strategies are good, but nothing works without taking your first step. It's okay to step out before you have a full understanding of what you're doing.

How can other entrepreneurs help you?

The less I feel alone, the more I can grow through my failures. I need the affirming looks of like minded people when things don't go according to plan, or we get hit with surprises during tax season, or can't close the deal. When I know the folks around me are dealing with the same headaches, it just doesn't feel so painful.

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