For Karlette Merrick, Brevard County native and owner of Eden, A Homemade Juicery, owning a juice business has been a lifelong dream. She was first introduced to healthy juices and natural medicine in high school. Her mother had several health issues, but experienced a dramatic improvement in her overall health after changing her diet.
“Her health did a 180,” Karlette said. “It was all because of what she was putting in her body. The changes saved her life.”
Karlette, who previously worked at a raw organic juice bar in Satellite Beach for three years, officially launched her business in June 2020. As a stay at home mom finishing her degree in Ortho-Molecular Nutrition, she was inspired to combine her knowledge of nutrition and her passion for health to launch her own juice business.
“I was eight months pregnant with our second child and I woke up one morning and thought, ‘Nothing is stopping me from starting my dream job’,” she said. “I sent a quick text to my husband while he was at work saying, ‘I think I'm going to start a juice business today’ and then I went to work.”
According to Karlette, the next couple of weeks were “exhilarating and terrifying”. She didn’t have prior business experience, but she did have a passion for health.
“In the beginning, I started with three different kinds of juices and a juicer you could buy on Amazon,” she said. “We started with bulky mason jars and had less than 10 juices to make per week. We did a lot of praying, started a Facebook page and through word-of-mouth, business steadily picked up.”
Karlette continued, “We went from making 10 juices per week to now steadily producing 70-80 juices every week! We also now use 100% recyclable plastic bottles and recently invested in a ‘PURE Juicer’, a top of the line industrial grade hydraulic cold press juicer that delivers the highest nutritional content of any juicer. To my knowledge, no one else in Brevard County has one of these.”
Eden, A Homemade Juicery offers everything from personalized juice cleanses to keto shakes and smoothies. They even offer delivery and service all of Brevard County.
Despite some challenges, including, funding, raising two young kids and juggling time constraints, Karlette finds joy in what she’s doing and remains very optimistic about the future of her business.
“The greatest joy for me is to be able to educate and assist families with their health & nutrition,” she said. “Giving people the access to healthy foods & beverages is only half of the goal, I want people to be able to learn about what to put in their bodies and to incorporate that in their own lives at home.”
Looking ahead, Karlette’s future goals are very clear. “We are currently working towards opening a location in the Rockledge / Viera area where we will offer dine-in, take-out, drive thru, and of course delivery. We’ll also be expanding our menu to include salads. Once established, we would then like to open numerous locations across the county, state, and country!”
What advice does Karlette have for aspiring entrepreneurs? ”If I can do it, so can you,” she said. “If you have a true passion for something or a dream you've always wanted, then DO NOT GIVE IT UP. It is far from easy, but you will NEVER achieve it if you don't try!”