Kizzy Dominguez, founder of K. Parks Consulting (KPC), which is a GrowFL 2017 Florida Companies to Watch honoree, knew from a very early age what path she wanted to travel.
"Growing up, I always knew two things," she said. "I always knew I would be a psychologist and I always knew I would be an entrepreneur. I was always interested in learning about people, understanding them and figuring things out. When I was a little girl, I noticed golf balls collecting in an alleyway. My grandmother was an avid golfer so I knew some were worth more than others. I cleaned the balls, gave her the good ones, of course, and sold the rest through the fence so I could buy Nutty Bars and Funyuns."
As an adult, Dominguez combined her twin passions of psychology and entrepreneurship to launch and grow KPC with the goal of helping clients thrive through leadership training, executive coaching and virtual reality based training.
"We're there to make our clients' lives easier and to close skill gaps," she explained. "We often act as a training and development resource. We help companies and leaders who are concerned with how they're going to grow their people because they may not have the in-house resources. Our biggest differentiator is that we are all highly intelligent and innovative people. We always over-deliver. We're flexible and executors. Our clients aren't going to get the status quo. They get the latest and greatest when it comes to the services that we provide."
Dominguez is particularly proud to be recognized as a GrowFL Company To Watch because of the emphasis the award places on community service.
"I love the connection to community involvement," she said. "Other awards don't ask such detailed community involvement questions. We're proud for being recognized for all that we do for our clients, each other, and the community at large. It's a moment of pride. It further validates what we do because there are thousands of companies that do what we do, but this award says that what we do is something special."
Dominguez's advice for aspiring entrepreneurs is to read The Lean Startup by Eric Ries and take advantage of Florida's entrepreneur resources.
"Figure out your business model and how you are going to make money," she said. "Read The Lean Startup because too often entrepreneurs want to push an idea or product. You need to determine how you'll get clients first, and build on that. It's not that you build it and they will come. It’s the other way around. Second is, we have great free resources in Florida. Go to the SBA, SBDC, and SCORE. Even the Urban League has entrepreneur resources."