Michael Vinocur, founder of Paywithchip, Inc., has been creating his own businesses since graduating high school and is using those years of experience to launch his most recent startup inspired by his father.
"My father lost his vision several years ago," Vinocur said. "That gave me the magnifying glass to be able to see there was a problem regarding web accessibility for the visually impaired and that no one is really getting it right for that segment of the market. I knew I could combine everything I've done and create something that could solve the problems faced by visually impaired community when it comes to shopping online."
Paywithchip is solving that problem in two distinct ways. The first is that it offers a new and easy to use payment process to merchants who already have an ecommerce presence fully optimized for the visually impaired. The process utilizes the chip that is now replacing the magnetic strip on credit cards. For those merchants who are not so optimized, Paywithchip offers a complete marketplace similar to Amazon.com that is specifically optimized for the visually impaired.
"We are tackling one of the largest, most difficult issues for the visually impaired when it come to shopping online," Vinocur said. "While paying for goods and services online, we're eliminating the need to enter payment details like the address and credit card information."
Vinocur's advice for aspiring entrepreneurs is to avoid delay. "Don't be afraid to jump in and do it if you have that desire," he explained. "Your first creation may not be what you had in mind for your vision, but that doesn't mean it won't grow into that. The trick is to start and do it regardless of what your first creation looks like. It's important to see what it looks like when the dust settles and go from there."