Michael Wright, founder of RedTeam Software, which is a GrowFL 2017 Florida Companies to Watch honoree, worked in the aerospace, consulting and construction industries before launching RedTeam as a result of a problem he solved for his own commercial construction firm.
"When I was new to the construction industry, I performed extensive research and found there were a lot of inefficiencies and opportunities to optimize the workflows of project management in particular," he said. "I was quite surprised at the lack of well-designed solutions in the marketplace. I used the best of what was available, but was never was satisfied, which lead us to building our own. That was more than 20 years ago. The impact to the company was transformational. In 2006, we felt the platform was robust enough to spin off as a separate business."
RedTeam Software provides project management and construction accounting tools for commercial general contractors in US and Canada.
"A significant differentiator is that RedTeam was designed and built from the ground up by general contractors," Wright explained. "Our customers also appreciate that RedTeam provides construction accounting and project management tools in a single cloud-based platform solution."
Wright appreciates the recognition and notoriety that comes from being named a GrowFL Florida Company To Watch.
"It's definitely nice to be recognized for the work that has been done over the years and years of effort in an environment as challenging as construction," he said. "Construction is a high stress, all-encompassing profession chosen by our customers. We like knowing that we do make a difference for them, not just for the success of their businesses, but from the success of their lives. I know we're doing things right when our customers connect with us on a personal level, sharing stories of their own friends and family experiences. In the world of business, our firm is described as "software as a service," but we prefer to think of ourselves more simply as "people serving people." It gives us more clarity of purpose."
Wright's advice for aspiring entrepreneurs is to read anything by Jason Jennings.
"Be realistic about how much you can handle," he said. "It's going to be a marathon. Some entrepreneurs start running full sprints because they overestimate their capacity to continue sprinting for a long time. Many fail because they're stretched too thin for too long. You have to be practical about what you can handle as a person."