Mike Wright

Inverness, Florida

Just Wright Citrus

What is your company description and what makes your company unique?

Just Wright Citrus continues Mike Wright's decades-long tradition of insight into Citrus County government and politics. Check Just Wright Citrus for the latest on all major issues facing Citrus taxpayers, residents and businesses. Not just reporting -- Just Wright Citrus is what you need to know and wouldn't know if I didn't tell you.

How did you get into entrepreneurship?

On Aug 13, 2021, I retired from the Citrus County Chronicle after a 34-year career in reporting, writing and editing. My main focus those years was local politics, government and investigative reporting. It was clear just one day into "retirement" that I still had lots to offer my community in terms of providing political reporting and commentary online.

Why do you do what you do?

I've had a very fortunate and successful career at the Chronicle in Citrus County, writing about all things politics and local government. What I really enjoy doing is providing information or insight, based on history, research and perspective, to readers to help the make informed opinions on the issues facing our community. Anyone can have opinions, but mine are backed up with decades of institutional knowledge. I'm now able to do that on my own, separate from the newspaper.

What tools, resources or books have you used to start and/or grow your business?

I've pretty much picked up what I can where I can. The chamber of commerce has been most helpful. So has SCORE. Others in the community have sent me links or suggestions. Basically, I'm winging it with no training whatsoever.

Why did you choose to locate your business in Florida?

I've lived in Florida over half my life. This is my home and it's where I plan to stay. More importantly, this business is specifically tied to my relationship with the Citrus County community. It is my name that people trust. While I could write for other areas, and I do, my thrust is Citrus County, Florida. It's what I know.

What advice do you have for other entrepreneurs?

Find people you know and trust to offer advice and support. And ask for the truth. I don't need people telling me how wonderful I am. I need them to say if this will work or not.

How can other entrepreneurs help you?

Please share what worked and what didn't. Experience is the best teacher.


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