Pedro Turushina

Orlando, Florida

Elokuent Inc
Personal LinkedIn Profile

What is your company description and what makes your company unique?

Elokuent Inc. is a complete branding solutions company providing a wide variety of services to assist our clients building a brand and marketing their business. Our three main buckets of services are the following:

Our Graphic Design skills allow us to bring our client's ideas to reality. Branding creation is the greatest value we bring to our clients, since it is where many of them start their journey as entrepreneurs, or growth of their company. Designing corporate/event branding, marketing campaigns, advertisement, billboards and stationary material is some of services we provide a a graphic design agency.

Our goal is to keep brand consistency along every piece of marketing our clients produce; therefore we also offer printing services. We focus on offset/digital printing, wide-format printing (banners, flags, backdrops), trade show displays, outdoor & indoor signs, screen printing, etc. In addition to this, we provide promotional product options for any event.

To wrap everything around and making it a one stop shop agency, we also provide web based services such as website design, landing pages, online advertising, email set-up and technical support.

How did you get into entrepreneurship?

Elokuent, Inc. is a true example of how a young dream became a reality. It all began in a living room, where we created the “wow” factor for the significant events in our friends’ and families’ lives. Birthday party invitations, graduation posters, or how to promote a new business—whatever the occasion, we made it unforgettable. Shortly after, our designs and approach pushed us into bigger projects, and we became the one-stop advertising and branding agency for well-known businesses in Orlando, Florida. In 2013, Elokuent, Inc. was established.

Why do you do what you do?

Along this journey we have been able to support local organizations and stay connected with our community. Since our inception day, part of our main focus has been to seek ways to give back by supporting organizations such as the Coalition of Homeless of Central Florida (t-shirt campaign to raise money and awareness), Lighthouse Central Florida (volunteered with event graphic design needs), Conductive Education of Central Florida (CECO) (donation of a logo redesign for organization plus monetary contribution), as well as, supported local events such as, PR's For Pulse (fundraiser event dedicated to the Pulse Victims for 3 years in a row), Power for Puerto Rico (fundraising for hurricane Maria victims).

In addition, we have build a strong relationship with two organizations that have been our support system throughout our entrepreneurial process: Prospera and the Hispanic Chamber of Commerce of Metro Orlando. We have also supported the organizations by offering our services on multiple their events such as Success Stories Luncheon, Tour Latino, Don Quijote Awards and the Hispanic Business Conference.

Most recently during the pandemic, we launched Elokares, a program designed for small businesses struggling through the rough times. We offer complimentary graphic designs to local businesses who need it the most. Through our program we've helped more than 15 businesses with their graphic needs.

What tools, resources or books have you used to start and/or grow your business?

From the very beginning, we used the resources and training that Prospera had to offer entrepreneurs. Through them, we were able to learn so much on how to run and grow your business. We also have a very strong relationship with the Hispanic Chamber of Commerce as through them we have connected with many other local businesses. Elokuent also participated in the University of Central Florida's I-Corps Program as part of their Center for Innovation & Entrepreneurship. We are certified as a Minority, Women, Service Disabled Veteran Business Enterprise in Orange County and Osceola County. Our favorite books include Entrepreneur Roller Coaster and Think and Grow Rich.

Why did you choose to locate your business in Florida?

My family moved to Orlando from Colombia almost 20 years ago and we have not left since. Florida is our home now and has been the place that has provided us with so many opportunities. We're now proud to be part of the Curry Ford West District, part of the Main Street USA program to revitalize different sectors across the state. Most recently, we have partnered with them to rebrand and revive all their branding and marketing. Florida is truly the best place to start and grow your business.

What advice do you have for other entrepreneurs?

Entrepreneurship is not a destination, it's a challenging yet such rewarding journey worth taking. Ask for help if you need it and search for all the resources out there. Chances are, there's an organization or a person out there ready to help you grow and succeed.

How can other entrepreneurs help you?

We love collaborating with other small businesses as we're the backbone to Florida's economy. For us word of mouth, collaborations, and relationships have been fundamental to our success. We love learning what other small businesses do so we can start helping each other.


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