Peter Stanton

Edgewater, Florida

All Security Center LLC
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Learn about Florida Entrepreneur Peter Stanton:

From the moment Peter Stanton, Owner of All Security Center, graduated from college in Buffalo, NY, he "went to work" for himself. He started by selling portable kerosene heaters – a business fueled by the oil and gas crisis of the early 1980s. After four years, Stanton was tired of the cold and moved to New Smyrna Beach in search of new opportunities.

"I dabbled in used cars for a while," Stanton said, referring to one of his many entrepreneurial pursuits before All Security Center. "I was at a home show in Palm Coast and I met an older gentleman with a home security company who was looking to retire. I sold alarms door to door in college, so I was familiar with the industry. I made him an offer and he took it. Not long after, I met another guy looking to retire with a similar business. I bought him out too."

The official incorporation date for All Security Center, then called Security Center, was February 2012. As Stanton shared, one of his more significant challenges to growing the business was finding qualified employees to consistently show up on time. Fortunately, he used a clever tactic to get what he was looking for.

"I brought people down from New York and Pennsylvania that liked to work and also liked the idea of living in a beach town," he said. "I used family and friends, still living up north, to spread the word for us. We had no problem getting good people to come down. Eventually we did reach a point where we were able to find good local talent and started training our own people."

All Security Center is a full-service company offering residential and commercial burglar and fire alarms, access control, video surveillance, 24/7 monitoring and more. What sets them apart from the competition is the fact that they’re local and they’re heavily invested in the community – two attributes that Stanton is proud of.

“If someone calls us for service, they get it that day or the following day,” Stanton said. “If you’re with the national companies and your alarm is busted and you want to go out of town, you could wait up to two weeks for residential and a couple of days for commercial. We’re local, we answer our phones and we show up. Also, our price structure is 25% lower than national companies. We don't have the advertising dollars and overhead they have.”

Stanton continued, “We’re also involved in all the local chambers, the Elks, the Eagles, Rotary and many others. We’re invested in this community. We do fundraisers and provide services for many groups.”

Looking ahead, Stanton, who loves meeting new people and protecting their families and livelihood, is focused on growing the business while continuing to provide exceptional service. He’s currently looking to add to his team and has considered expanding the company’s footprint to include counties beyond Volusia, Flagler, Brevard, Seminole and Orange.

What advice does Stanton have for aspiring entrepreneurs? “Believe in yourself and your ideas,” he said. “You might fail once or twice but that brings you closer to success. Also, trust your gut. If you get a bad feeling about an employee, don’t keep trying to make it work. Go with your gut instinct.”

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