Tom Lorick

Ocala, Florida

Winco
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Learn about Florida Entrepreneur Tom Lorick:

Tom Lorick, President of Winco, which is a GrowFL 2017 Florida Companies to Watch honoree, credits his team for the company’s success.

“I didn’t do anything,” he said. “I get to lead this great group of people. Our differentiator stems from our team and the fact we can build from raw material to finished product on custom orders in two weeks where our competition takes 13 weeks.”

Winco manufactures durable medical furniture with more than just the patient in mind.

“We are dedicated to enhancing both the caregiver and patient experience,” Lorick explained. “What is unusual is that the caregiver is part of that. They have to work with that furniture every day and we design them with both users in mind. We design for the ergonomics of the caregiver and comfort of the patient. The beauty of what we’ve done is design the product with the voice of the customer. We got patient’s feedback and caregiver’s feedback before we introduced the product. I love hearing caregivers thank us for thinking of them because they have to work with them every day.”

Since Lorick credits his team for the company’s success, he is also proud of them for helping the company receive recognition as a Florida Company To Watch.

“It’s a wonderful acknowledgment of what we’re doing here,” he said.” I couldn’t be more proud of the fact that we’re getting the validation and outside recognition from GrowFL. I think my team is equally excited that people outside our company are recognizing what we’re doing. Everybody likes a pat on the back.”

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