Learn about Florida Entrepreneur Yuliya Panchenko:
Three years ago, Yuliya Panchenko decided to try photography after obtaining a master’s degree in Hospitability Management. Little did she realize, she would soon discover a love for capturing moments in time through photos and that love would turn into a business with a retail studio storefront in historic Lake Mary, Florida. What’s even more impressive is the speed in which she launched her studio, opening its doors in January 2018, only 1 month from the time she found her ideal location.
Not only did Yuliya embrace a relentless speed to market strategy, she found a niche business model in what she calls “glamour photography.” This style of photography features mainly women and combines an everlasting studio experience including hair, makeup, wine and a photography session with Yuliya herself. Clients feel beautiful throughout their studio experience and Yuliya works with the top photo labs and custom framers to offer a strong competitive advantage against other studios.
Yuliya shares that “being a women, mother and wife doesn’t make being a business owner any easier but it’s so worth it to follow your dreams, to work passionately and to work hard. If you have a dream to do something, you should go and do it. And, never stop learning because you will need new knowledge to keep you at the top of your industry.” To grow Yuliya’s client base she recommends attending your local Chamber of Commerce networking events to meet new people, gain referrals and promote your brand.
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